Demography - A Priceless Skill

Demography is what is used to develop Demographics, and it is the art of making generalizations about groups of people in various economic, cultural, age, gender and racial backgrounds. It's essentially a subtopic of Sociology, though that doesn't mean it's any smaller or any less complicated. Don't get me wrong, it's not complicated enough to be rocket science, though it's definitely harder then remembering to brush your teeth three times a day three-hundred sixty-five days a year for the rest of your life. =)

It's because of the intense amount of memorization and the somewhat time consuming art of putting together your demographic research, especially when you're just starting out. It's a priceless skill though, and even after the first time you start using the skill, you'll notice immense benefits.

Once you've formed a consistent ability to recognize demographics, you'll have an easier time making correct assumptions about the types of people who will be most interested in your product or service, and from there you branch into Firmographics and start to understand the way that organizations work, and add that to your tool belt for marketing to businesses.

Demography is a skill, that as a business owner myself, I would consider more valuable then almost any other skill. It's the art of knowing who needs you, and where they are. In this blog, we will go over many of the skills that demography offers, as it is a large part of how we create such great lists that are specialized for your needs.

A Simple Truth...

Not everyone is in your target market. I've ran across many who have come to believe that they don't need to target their market, because they feel that everyone could use their service or product. That is a very noble thought, and not completely untrue in most cases.

However... as those same people will learn later on, if you don't target your market, it will take you decades to truly connect with the people and professionals that will help bring your goals into reality. And if you think of it this way; by targeting your market, you are not excluding anyone from being your customer. You are simply going to stop pushing your causes onto people who are less likely to be interested, saving both them and you - time, money and resources. You'll also be saving yourself years of trial-and-error marketing and income.

What is Targeted Marketing?

In this world, there are only two types of marketing:

1. Targeted Marketing
2. Hit-And-Miss Marketing

Hit-And-Miss Marketing is just as it sounds, hit AND miss, and the most commonly used. It's a long process of contacting everyone, hoping that just a few might want to do business. Even I will admit to using those methods when I first started out with my businesses and ventures. It's the most natural way to start out when you're new, and although you do learn a lot of valuable lessons, you still eventually learn that you aren't going to get anywhere until you Target Your Market.

Targeted Marketing or Target Marketing, is what professionals use in order to structure a marketing strategy that will help them reach the right customers. Now, the tricky part, is knowing just who the right customers are.

What makes our lists different?

We pride ourselves on personally taking the time to find out where you are in life, and where you want to be. We don't want to provide you with just any old contact list, we want to make sure you have the RIGHT list. The list that contains other professionals who also share your dream of financial satisfaction.

It is only through getting to know you, that we can truly specialize your list to help you cultivate strong business relationships in the right industries. That is the way you reach success, by making connections and building strong relationships.

SpecializedList.com - Your Targeted Marketing Solution!

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