Not everyone is in your target market. I've ran across many who have come to believe that they don't need to target their market, because they feel that everyone could use their service or product. That is a very noble thought, and not completely untrue in most cases.
However... as those same people will learn later on, if you don't target your market, it will take you decades to truly connect with the people and professionals that will help bring your goals into reality. And if you think of it this way; by targeting your market, you are not excluding anyone from being your customer. You are simply going to stop pushing your causes onto people who are less likely to be interested, saving both them and you - time, money and resources. You'll also be saving yourself years of trial-and-error marketing and income.
Showing posts with label success. Show all posts
Showing posts with label success. Show all posts
Monday, December 5, 2011
What is Targeted Marketing?
In this world, there are only two types of marketing:
Hit-And-Miss Marketing is just as it sounds, hit AND miss, and the most commonly used. It's a long process of contacting everyone, hoping that just a few might want to do business. Even I will admit to using those methods when I first started out with my businesses and ventures. It's the most natural way to start out when you're new, and although you do learn a lot of valuable lessons, you still eventually learn that you aren't going to get anywhere until you Target Your Market.
Targeted Marketing or Target Marketing, is what professionals use in order to structure a marketing strategy that will help them reach the right customers. Now, the tricky part, is knowing just who the right customers are.
- Targeted Marketing
- Hit-And-Miss Marketing
Hit-And-Miss Marketing is just as it sounds, hit AND miss, and the most commonly used. It's a long process of contacting everyone, hoping that just a few might want to do business. Even I will admit to using those methods when I first started out with my businesses and ventures. It's the most natural way to start out when you're new, and although you do learn a lot of valuable lessons, you still eventually learn that you aren't going to get anywhere until you Target Your Market.
Targeted Marketing or Target Marketing, is what professionals use in order to structure a marketing strategy that will help them reach the right customers. Now, the tricky part, is knowing just who the right customers are.
Subscribe to:
Posts (Atom)