Demography is what is used to develop Demographics, and it is the art of making generalizations about groups of people in various economic, cultural, age, gender and racial backgrounds. It's essentially a subtopic of Sociology, though that doesn't mean it's any smaller or any less complicated. Don't get me wrong, it's not complicated enough to be rocket science, though it's definitely harder then remembering to brush your teeth three times a day three-hundred sixty-five days a year for the rest of your life. =)
It's because of the intense amount of memorization and the somewhat time consuming art of putting together your demographic research, especially when you're just starting out. It's a priceless skill though, and even after the first time you start using the skill, you'll notice immense benefits.
Once you've formed a consistent ability to recognize demographics, you'll have an easier time making correct assumptions about the types of people who will be most interested in your product or service, and from there you branch into Firmographics and start to understand the way that organizations work, and add that to your tool belt for marketing to businesses.
Demography is a skill, that as a business owner myself, I would consider more valuable then almost any other skill. It's the art of knowing who needs you, and where they are. In this blog, we will go over many of the skills that demography offers, as it is a large part of how we create such great lists that are specialized for your needs.
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