Not everyone is in your target market. I've ran across many who have come to believe that they don't need to target their market, because they feel that everyone could use their service or product. That is a very noble thought, and not completely untrue in most cases.
However... as those same people will learn later on, if you don't target your market, it will take you decades to truly connect with the people and professionals that will help bring your goals into reality. And if you think of it this way; by targeting your market, you are not excluding anyone from being your customer. You are simply going to stop pushing your causes onto people who are less likely to be interested, saving both them and you - time, money and resources. You'll also be saving yourself years of trial-and-error marketing and income.
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